[White paper] B2B e-commerce
The COVID-19 pandemic has pushed the growth of B2B e-commerce to its peak.
Overcoming the four key challenges
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Buyers in this market are conditioned by their experiences as consumers and expect to have a similarly seamless and personalised shopping experience in B2B. To remain competitive, companies must overcome several key challenges to take full advantage of digital commerce and new business models within their organisations E-commerce offers you new opportunities, discover them in this white paper.
In this white paper, you will learn:
- 6 key figures every B2B company should know
- The 4 new digital commerce challenges that B2B companies have faced in the last year
- Insights and testimonials from 7 major players such as Carlsberg, Miele, Scott Sports or Bridgestone on the steps they have taken to overcome these challenges
Chapters list
Page 4 - From multichannel to omnichannel
Page 5 - 6 key figures every B2B company should know
Page 6 - The 4 Key challenges to embracing digital
Page 9 - Challenge 1 - B2B buyers are increasingly adopting digital touchpoints
Page 12 - Challenge 2 - B2B buyers have higher expectations across the purchase journey
Page 16 - Challenge 3 - B2B sellers don’t deliver seamless omnichannel experience
Page 20 - Challenge 4 - B2B sellers mistake omnichannel for e-commerce the next steps
Page 24 - To B2B e-commerce success
