[White paper] Customer engagement : understanding, listening, securing fidelity
In order to engage with customers, each interaction between a brand and its customers must be self-evident. What is the recipe for this success?
What's in this white paper?
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Really engaging with your customers means understanding them and having a really close relationship with them at each stage.
Far from being as one-dimensional as it was in the past, the customer journey is radically changing as it combines both the physical and digital. Consumer expectations on brands have also increased: they want us to offer them what they need when they need it, as part of a unique buying experience. How can brands create this new experience in such a complex ecosystem? Forget mass marketing. Relationship and personalised marketing based on detailed knowledge of the profiles and habits of consumers have taken over. This document is for all those who are looking for solutions to improve their customer engagement. Read this Customer Engagement white paper to:
- Understand the importance of in-depth customer knowledge to better target communications.
- Adopt relationship marketing mechanisms to improve your engagement rate regardless of the channel used.
- Identify digital solutions to enhance customer experience whether digital and/or physical.
- Understand the importance of digital when it comes to retaining your customers over the long-term.
Chapters list
Page 5 - Becoming better acquainted with customers & prospects
Page 13 - Relationship marketing
Page 19 - Transforming your prospects and securing the loyalty of your customers
