Migration to Adobe Commerce for a booking website
In order to sustain and expand its offer, SQLI and Adobe Commerce have been chosen by Lyon Airport for its car park booking website.
Lyon Airport provides its passengers with a comprehensive range of airport services. Its car park reservation website is allowing passengers to travel with peace of mind, and optimizing use of the airport’s car park capacity.
In order to enhance its offering and make it resilient, Lyon Airport called on SQLI’s expertise to help it strengthen its website’s foundations and functionalities.
Background
Improve customer experience
Lyon airport car-park booking is a strategic service to improve the experience of passengers at the airport and maximize the number of people leaving from Lyon-Saint Exupéry airport. It is the second biggest source of non-airport income: 50% of sales are generated via the website.
The site enables optimised filling of the 7 car parks and promotion of additional services.
The e-commerce team wanted to both bolster the site’s technical base by migrating to Magento 2 (Adobe Commerce Cloud) and improve its features.
The Agile method to complete the migration and make improvements
SQLI’s experts and the Lyon Airport team had less than 10 months to complete the migration and make improvements. As the Agile method was adopted, 18 sprints were used to:
- Maximise the performance of features, such as the “yield management” algorithm, in order to supply the most relevant information to users
- Improve the customer space UX to facilitate access to information and bookings
- Tailor the purchasing process to the specific characteristics of car-park bookings by adding stages (registration number entry, flight number entry, choice of flight delay insurance)
- Add tools administered by the back-office such as “Our best price” optional service advertising banners mixed in with car-park search results
- Introduce the multi-lingual version to attract more passengers, for example from Switzerland.
Benefits
The migration to Magento 2 brings reliability and security, but also the robustness necessary for the functioning of the algorithm behind the dynamic pricing system of “yield management” on which the parking reservation is based.
It also brings scalability to prepare new functionalities and accentuate the marketplace and click&collect, as well as an easy management of the back-office and webmastering.
"I’m delighted with the work carried out by SQLI’s teams. The Agile methodology set up for the project enabled our teams to work together seamlessly. The technical expertise provided by SQLI, which is a specialist in migration from Magento 1 to Magento 2, was a major asset, enabling use to run the project smoothly and meet our deadlines."
