Bioderma
SQLI enhances Bioderma’s SEO in the US and Canadian markets
Bioderma, a brand of the NAOS group, offers a wide range spanning skin care, dermatology, and specialized treatments. Present in more than 100 countries, the brand relies on ecobiology—an innovative approach that views the skin as a living ecosystem—to design products that respect its natural mechanisms.
Already equipped with a high-performance website in the French market—whose ongoing SEO optimization is handled by SQLI—Bioderma has begun its expansion in North America and is looking to strengthen its organic search visibility.
2025
Challenges: boosting Bioderma’s visibility in North American markets
After redesigning its US website with SQLI—transforming it from a showcase site into an e-commerce platform—and launching the same transformation for other sites, Bioderma wanted to reinforce its organic search performance. The goal: increase visibility for its products and highlight its expertise through high-value content.
The challenges were multiple:
- Increase SEO visibility for the US and Canadian sites in a highly competitive environment
- Adapt content to the search intents specific to each market
- Deploy a sustainable strategy for content creation and optimization
From audit to optimization: comprehensive SEO support
SQLI supported Bioderma through a global SEO approach structured around the first two pillars: content and technical performance.
Our work covered:
- SEO audit and search-intent analysis by market
- Creation of semantic clusters based on prioritized themes: definition of target keywords, editorial briefs, optimized writing
- Technical optimization of existing pages
- Monthly performance monitoring via Looker Studio
- Ongoing SEO consulting: best practices, recommendations, and regular synchronization with Bioderma teams
Results: strengthened visibility in North American markets
With more than 30 SEO articles produced in three months, Bioderma has seen a clear improvement in performance:
- +17% clicks and +29% impressions during summer 2025 vs. the previous period
- SEO performance maintained during the transition to the e-commerce site
« What convinced us to renew our collaboration with SQLI for this project was the quality of their approach: the team presented a complete solution, illustrated with concrete examples and best practices, which allowed us to easily envision the project. Today, we are perfectly aligned and the collaboration works very well. Their proactivity and responsiveness are particularly appreciated: we are moving very quickly! In short, effective support and a great connection with the team led by Alicia Paya. »